The transformation in consumer’s attitude: Consumer behavior has taken a noticeable shift for different products and services. The growth of children apparel industry is a notable inclusion. Previously children apparel market was largely dictated by price. However things have changed, surely. Now the customer is looking for the best deal, thanks to the available options in the online medium. Thankfully the range of children apparel has expanded to give customers the leverage to mix and match the best outfits for their children. How to evaluate the trendsetters?
The idea to infuse new designs and styles for children apparel is not easy. Children are now the direct buyer of the apparel. The retailer must impress the parents and offer them great variety with maximum outlook. The obligation to design colorful and comfortable clothes for children is very high. Due to this increasing demand the retailers are juggling with colors, the choice of fabrics and the incorporation of smart designs to satisfy the needs of the customers. It is also important to note that price alone is not the factor that customers generally look for. A study analyzed that 58% of the shoppers buying apparel for children look for aesthetic value of the apparel. 48% showed inclination for differentiated apparel categories while 39% showed approval for the bargain deal. Therefore discounts and loyalty programs are extremely enticing for the customers. Someone is selling what you want: In the midst of a range of different retailers it may become difficult to select the children apparel. The concept of fast fashion improves the reliability of the apparel with the customers. The wardrobe life of the children apparel has decreased significantly as parents are buying more varieties of apparel for their children. Affordable fashion for your children is now available. As a customer we would naturally compare the price of the apparel with other offers Baby Shop in Dubai can offer the best deals that resonate with the choices of the modern day parents. You want high functional usability, isn’t it? The design of the children apparel categories for different occasions is becoming a growing trend. Industry experts advocate that 2017 will witness a drastic increase in the customer’s predisposition towards customized children apparel for various occasions. Working families can now fulfill the fashion needs of their children from Baby Shop in Dubai.
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Fashion apparel engages the individual. The engagement level varies and certain factors take precedence over others. The ‘give and take’ framework outlined by the fashion retailers is different for diverse product categories. Specialized apparel has a niche customer segment. Customers respond to the product once it satisfied certain aspects including:
The specialized apparel worn by pregnant ladies are one of a kind. Why would this customer segment rescind to an offer and accept the other. The needs of customer differ: How product categories should be developed? Every apparel type serves a distinctive purpose. What type of prospective benefits the user can accrue from product usage? Customers analyze how a particular product category entertains their need. In the case of pregnant woman they might reflect on several aspects. What is the best apparel choice during morning? What type of apparel would be suitable for evening wear? What level of comfort can be derived from the sleepwear? This decision making process can be complex. How particular apparel can offer the value for money for different instances is an essential determinant in making a buying decision. Maternity Clothes Dubai can improve the ability of the customers in making rational buying decisions. The statistics reveal that the existing apparel needs of the pregnant women are highly differentiated. What type of all-encompassing features can be infused in the product? If a stay at home mother is looking for maternity apparel then her choices might be significantly different from working women. Therefore their choice of apparel for different reasons would be diverse. For the working women stylish skirts is the preferred option for workplace to dress formally. However the tops and jeans category may be suitable for both women as they might prefer casual and informal apparel during evening. The customer looks for clarity: Many retailers bombard with the choices but with little though behind the design of product categories. The ultimate outcome is lack of interest among the customer segments. Fashion apparel must be expressive. This element must be distributed across different product categories. This enforces the validity of the buying decision. Pregnant women might look for exceptional offers. They have one now. Maternity Clothes Dubai can provide the alacrity with choice of apparel suitability. |