Fashion apparel engages the individual. The engagement level varies and certain factors take precedence over others. The ‘give and take’ framework outlined by the fashion retailers is different for diverse product categories. Specialized apparel has a niche customer segment. Customers respond to the product once it satisfied certain aspects including:
The specialized apparel worn by pregnant ladies are one of a kind. Why would this customer segment rescind to an offer and accept the other. The needs of customer differ: How product categories should be developed? Every apparel type serves a distinctive purpose. What type of prospective benefits the user can accrue from product usage? Customers analyze how a particular product category entertains their need. In the case of pregnant woman they might reflect on several aspects. What is the best apparel choice during morning? What type of apparel would be suitable for evening wear? What level of comfort can be derived from the sleepwear? This decision making process can be complex. How particular apparel can offer the value for money for different instances is an essential determinant in making a buying decision. Maternity Clothes Dubai can improve the ability of the customers in making rational buying decisions. The statistics reveal that the existing apparel needs of the pregnant women are highly differentiated. What type of all-encompassing features can be infused in the product? If a stay at home mother is looking for maternity apparel then her choices might be significantly different from working women. Therefore their choice of apparel for different reasons would be diverse. For the working women stylish skirts is the preferred option for workplace to dress formally. However the tops and jeans category may be suitable for both women as they might prefer casual and informal apparel during evening. The customer looks for clarity: Many retailers bombard with the choices but with little though behind the design of product categories. The ultimate outcome is lack of interest among the customer segments. Fashion apparel must be expressive. This element must be distributed across different product categories. This enforces the validity of the buying decision. Pregnant women might look for exceptional offers. They have one now. Maternity Clothes Dubai can provide the alacrity with choice of apparel suitability.
0 Comments
Leave a Reply. |